Task
Client
TSS
Contacting exhibition
management
Registration for show
Request of exhibitor service manual
Request floor plan and order booth space (under
consideration of the exhibitors wishes)
Contacting subcontractors
Inquire exhibition companies
Inquire logistic companies (Germany: client, abroad:
TSS)
Travel planning
Create time plan (incl. business
meetings, dinner and events)
Define booth manpower
Book flight tickets
Book hotel rooms
Book rental cars / organize shuttle service
Company preparation
Check existing marketing material being up
to date (design, production, export, marketing)
Check trade mark, samples, patents and copy
rights of your products
Define trade show outfit
Staff training
Personal preparation
About your political background
knowledge
About your economical background
knowledge
About your cultural background knowledge of
this country
Your knowledge of language ability
Trade show presentation
Booth design (installation, graphic, furniture,
electric, lighting, banner)
Appoint product presentation
Assign exhibition company
Assign logistic company for shipments
Organize and schedule shipping date for own
exhibition material
Schedule exhibit shipment
Recruitment of booth manpower (hostess service)
Public relation work
Contacting the press (PR announcements for specialized
media, provide PR hand-outs)
Check existing marketing campaigns (mailings, stickers
for envelopes, emailing, flyer etc.)
Production of trade show marketing (brochures, business
cards, incentive gifts, advertisement)
Send out invitations to potential clients
Translation
On site contacts
socializing
Inform and invite industry associations in the target
country
Generate contact address of association members
Creating information
package
Application and order form package for review
Booth information package (booth No., show hours, address,
both graphics, area maps, name tag)
Travel information package (flight tickets, visa information,
credit cards information)
Reach ability during the show (hotel, trade show
management phone/fax, booth No., travel plan, time zone difference, daily
communication window)
Order of travel and language guides
Produce trade show hand-out
Assignment of complete trade show budget
Organization of exhibition
site
Exhibitor registry
Bandages
Permits (parking permit, truck delivery permits etc.)
Supervision of booth installation
Technical infrastructure (energy, sewer, water,
compressor, air, communication, electric, transport, rigging, etc.)
Coordination of shipment (with logistic company and
delivery time at the show)
Entry show directory
Brief booth staff
Contact confirmation
Follow up on invitations / arrange meetings
Invite official German representatives (Embassy, Chamber
of Commerce etc.)
Close
checklist "B - TRADE SHOW PREPARATION"